If you notice the cologne your doing it wrong. It could still be true that a small amount of cologne provides a benefit that is too small to notice.
There’s tons about female mating choices that has an effect size small enough that the academic studies find it but introspection does not. The literature has consistently found that smell is important to mate selection (although cologne specifically is unkown).
Also, downvote for cologne. I have never known it to make someone more attractive. Often it’s a negative.
If you notice the cologne your doing it wrong. It could still be true that a small amount of cologne provides a benefit that is too small to notice.
There’s tons about female mating choices that has an effect size small enough that the academic studies find it but introspection does not. The literature has consistently found that smell is important to mate selection (although cologne specifically is unkown).