The easiest way to think about it is the creation of new platforms: radio, tv, internet, social media. Each develops its own vocabulary which is initially extremely effective due to the lack of anti-bodies in the general population, leading to rapid spread and fixation in the population (like herpes simplex). Banner ads->google ad words->instagram influencing etc.
I’m glad you linked your post, I check LW intermittently and missed it.
WRT what exists out there: AFAIK this is pretty close to the frontier and not much game theory etc work has been done yet. The airforce has funded some agent based modeling recently.
The easiest way to think about it is the creation of new platforms: radio, tv, internet, social media. Each develops its own vocabulary which is initially extremely effective due to the lack of anti-bodies in the general population, leading to rapid spread and fixation in the population (like herpes simplex). Banner ads->google ad words->instagram influencing etc.
I’m glad you linked your post, I check LW intermittently and missed it.
WRT what exists out there: AFAIK this is pretty close to the frontier and not much game theory etc work has been done yet. The airforce has funded some agent based modeling recently.