This seems true in some cases, but very false in others. In particular:
Humans tend to experiment too little, and so we should often encourage more experimentation.
Qualitative observations are often much richer than quantitative observations. So even if you don’t know what you’re going to measure, making changes can help you understand what you were previously missing.
Your observations seems most true when there’s institutional inertia, so that calling something an experiment can be a useful pretext.
This seems true in some cases, but very false in others. In particular:
Humans tend to experiment too little, and so we should often encourage more experimentation.
Qualitative observations are often much richer than quantitative observations. So even if you don’t know what you’re going to measure, making changes can help you understand what you were previously missing.
Your observations seems most true when there’s institutional inertia, so that calling something an experiment can be a useful pretext.