I don’t think this is a very good model for subscription services. Consider Netflix: they don’t do ads at all, subscription only. But they still optimize for watch time and other engagement metrics, because they’re very good proxies for retention.
I don’t think this is a very good model for subscription services. Consider Netflix: they don’t do ads at all, subscription only. But they still optimize for watch time and other engagement metrics, because they’re very good proxies for retention.