There are a lot of decisions I can make to influence the ads I see. On facebook I can give quite detailed feedback. In the Google ecoystem I can tell google the interests for which I want to see ads. In many cases I can decide whether an app gets access to an identifier to give me customized ads or random ads.
Publisher, advertiser, the distinction does not matter. The point is that the target does not get to decide.
There are a lot of decisions I can make to influence the ads I see. On facebook I can give quite detailed feedback. In the Google ecoystem I can tell google the interests for which I want to see ads. In many cases I can decide whether an app gets access to an identifier to give me customized ads or random ads.