Yes, my thinking about deepfakes is that they haven’t been succeeding at influence, making no money, and everyone worries about them; whereas automated targeting and response prediction have been succeeding at influence with flying colors, making trillions of dollars and dominating the economy, and nobody worries about them.
Anecdotally, the ads I get on mobile YouTube have been increasingly high ratio of AI aided image generation. I recognize it because I like to mess with it and know intuitively what it can’t currently do well but I expect most people wouldn’t realize what kind of edited the pictures are, and the advertiser is one of those very big companies that you hadn’t heard of a year ago.
Anecdotally, the ads I get on mobile YouTube have been increasingly high ratio of AI aided image generation. I recognize it because I like to mess with it and know intuitively what it can’t currently do well but I expect most people wouldn’t realize what kind of edited the pictures are, and the advertiser is one of those very big companies that you hadn’t heard of a year ago.