Did you edit your original comment? When i first read it, I thought it was saying the opposite of what it now seems to say… I actually agree with it now—should is not universal, it depends on your goals.
P.S That paper you provide actually argues hedonism, not utlilitarianism :).
Some people offer arguments—eg http://philpapers.org/archive/SINTEA-3.pdf - and for some people it’s a basic belief or value not based on argument.
Did you edit your original comment? When i first read it, I thought it was saying the opposite of what it now seems to say… I actually agree with it now—should is not universal, it depends on your goals.
P.S That paper you provide actually argues hedonism, not utlilitarianism :).
Not that I recall