But an even larger flaw is that they have very small filter areas for no apparent reason.
Is reducing cost of manufacturing filters ‘no apparent reason’?
It seems like literally the most important reason… the profit margin of selling replacement filters would be heavily reduced, assuming pricing remains the same.
I don’t think that a small HEPA filter is necessarily more expensive to produce than a larger MERV filter. I think they are using other rationale to make their decision about filter types.
Their perception of public desirability/marketability is likely the biggest factor in their decision here. Components of their expectation here likely include:
Expecting consumers to want a “highest possible quality” product, measured using a dumb-but-popular metric.
Expecting consumers to prioritize buying a sleek-looking smaller-footprint unit over a larger unit. Also, cost of shipping smaller units is lower, which improves the profit margin.
Wanting to be able to sell replacements for their uniquely designed filter shape/size, rather than making their filter maximally compatible with commonly available furnace filters cheaply purchaseable from hardware stores.
Is reducing cost of manufacturing filters ‘no apparent reason’?
It seems like literally the most important reason… the profit margin of selling replacement filters would be heavily reduced, assuming pricing remains the same.
I don’t think that a small HEPA filter is necessarily more expensive to produce than a larger MERV filter. I think they are using other rationale to make their decision about filter types. Their perception of public desirability/marketability is likely the biggest factor in their decision here. Components of their expectation here likely include:
Expecting consumers to want a “highest possible quality” product, measured using a dumb-but-popular metric.
Expecting consumers to prioritize buying a sleek-looking smaller-footprint unit over a larger unit. Also, cost of shipping smaller units is lower, which improves the profit margin.
Wanting to be able to sell replacements for their uniquely designed filter shape/size, rather than making their filter maximally compatible with commonly available furnace filters cheaply purchaseable from hardware stores.