Easy to say when you’re already known by almost everyone in your world, have total career security, and have a full-sized family! I’ve never really done teaser links, but I can see why anyone would. You’re more likely to gain some reputation or a job or a spouse if the reader goes to your website and sees your name there at the top.
Also, in terms of value to the reader: my life has changed in a big way because of a blog post I read two times that I can think of, but never from Twitter, despite spending more time reading Twitter than blogs by now. When I see something important on Twitter, I usually bookmark it and forget about it; when I see something important in a blog post, I often act. This is my own fault, but I suspect it’s a common experience. Infinite scroll certainly doesn’t help.
You’re more likely to gain some reputation or a job or a spouse if the reader goes to your website and sees your name there at the top.
Right! I agree there are advantages to getting people onto your site beyond the opportunity to show them ads or convince them to buy a subscription. The post, though, is about the consequences of being in the fortunate position of not needing to do this.
Easy to say when you’re already known by almost everyone in your world, have total career security, and have a full-sized family! I’ve never really done teaser links, but I can see why anyone would. You’re more likely to gain some reputation or a job or a spouse if the reader goes to your website and sees your name there at the top.
Also, in terms of value to the reader: my life has changed in a big way because of a blog post I read two times that I can think of, but never from Twitter, despite spending more time reading Twitter than blogs by now. When I see something important on Twitter, I usually bookmark it and forget about it; when I see something important in a blog post, I often act. This is my own fault, but I suspect it’s a common experience. Infinite scroll certainly doesn’t help.
Right! I agree there are advantages to getting people onto your site beyond the opportunity to show them ads or convince them to buy a subscription. The post, though, is about the consequences of being in the fortunate position of not needing to do this.