Use “straight” apostrophes rather than backticks (or if you must, escape the latter with backslashes), as pairs of backticks are taken to delimit computer code to be displayed in monospaced type.
testing’testing’ testing
BTW, if you don’t like straight apostrophes, the ‘proper’ Unicode right single quotation mark (U+2019) should also work fine.
Use “straight” apostrophes rather than backticks (or if you must, escape the latter with backslashes), as pairs of backticks are taken to delimit computer code to be displayed in monospaced type.
testing’testing’ testing
BTW, if you don’t like straight apostrophes, the ‘proper’ Unicode right single quotation mark (U+2019) should also work fine.