Kevin comments on The Craigslist Revolution: a real-world application of torture vs. dust specks OR How I learned to stop worrying and create one billion dollars out of nothing

[Kevin]

That is one viable strategy, actually—get a million fans for something stupid, then aggressively market the real cause to those users.

Edit: There’s definitely a selection bias here though—you only see the “Can this group get more fans than Twilight?” because it got 500,000 fans, you don’t notice the vastly greater number of groups that fail.