I learned that my initial copy was not viral to motivate people to join based on seeing the group name in their newsfeed. I learned that it is a whole lot easier to get someone to join a group than it is to invite their friends to join the group. I sent out a few mass messages encouraging people to invite their friends, but the third and final message I sent out resulted in a net loss in users for the group.
I do still have control of that group and it’s 150 members, so it’s a good enough place to focus test ad copy for the next group.
I learned that my initial copy was not viral to motivate people to join based on seeing the group name in their newsfeed. I learned that it is a whole lot easier to get someone to join a group than it is to invite their friends to join the group. I sent out a few mass messages encouraging people to invite their friends, but the third and final message I sent out resulted in a net loss in users for the group.
I do still have control of that group and it’s 150 members, so it’s a good enough place to focus test ad copy for the next group.