There are situation where the social control part of the speech is not zero-sum. When you rally your allies to fight against an enemy for the control of a single resource, yes, this is zero-sum. But when you coordinate with your group for the exploration of a new environment, when you play or when you as a group create something new, well basically any win/win situation is positive sum.
There are situation where the social control part of the speech is not zero-sum. When you rally your allies to fight against an enemy for the control of a single resource, yes, this is zero-sum. But when you coordinate with your group for the exploration of a new environment, when you play or when you as a group create something new, well basically any win/win situation is positive sum.