Assuming they follow truth in advertising rules, that is an unironically correct statement. Different cigarettes differ, and I see no reason to believe that advertising can’t help one tobacco company poach customers from another. Some people choose to start smoking as well, and they’re legitimate targets for advertising. Advertising isn’t all about convincing new customers to start your product category at all.
Assuming they follow truth in advertising rules, that is an unironically correct statement. Different cigarettes differ, and I see no reason to believe that advertising can’t help one tobacco company poach customers from another. Some people choose to start smoking as well, and they’re legitimate targets for advertising. Advertising isn’t all about convincing new customers to start your product category at all.