He’d walk on over to nearby industry labs with candy and a sales pitch for why they should use his services. He primarily targeted top, Nobel-prize-winning research groups
and
Plasmidsaurus has historically done very little ‘traditional’ marketing — no brochures, few cold reach-outs
Yeah I can see that; I guess what I was trying to get across was that Plasimidsaurus did do a lot of cold reachout at the start (and, when they did do it, it was high-effort, thoughtful reachouts that took into account the labs needs), but largely stopped afterwords.
and
seem to be a bit contradictory?
Yeah I can see that; I guess what I was trying to get across was that Plasimidsaurus did do a lot of cold reachout at the start (and, when they did do it, it was high-effort, thoughtful reachouts that took into account the labs needs), but largely stopped afterwords.