The idea behind the title is to look interesting enough to read, to a large number of people.
It does do this but it also primes a lot of people (bleeding heart liberals, in particular) to disagree with what you’re about to say.
Fair enough. That’s what the subhead/lead story was for (assuming the bleeding heart liberals get unprimed by the saving a life for $600 /// lead-in story).
Better headline & subhead solicited, on the condition it has the same draw
It does do this but it also primes a lot of people (bleeding heart liberals, in particular) to disagree with what you’re about to say.
Fair enough. That’s what the subhead/lead story was for (assuming the bleeding heart liberals get unprimed by the saving a life for $600 /// lead-in story).
Better headline & subhead solicited, on the condition it has the same draw