This two-side bias appears to fit in nicely with the neuroscience of decisionmaking where anticipatory affect appears to be weighed together to decide wheter an action or option is “good enough” to act on. For example, in
http://sds.hss.cmu.edu/media/pdfs/Loewenstein/knutsonetal_NeuralPredictors.pdf
there seems to be an integration of positive reward in the nucleus accumbens linked to the value of the product and negative affect related to the price in the insula, while and medial prefrontal cortex apparently tracks the difference between them.
There is definitely room for a more complex decision system based on this kind of anticipatory emotional integration, since there might be more emotions than just good/bad—maybe some aspects of a choice could trigger curiosity (resulting in further information gathering), aggression (perhaps when the potential loss becomes very high and personal) or qualitative tradeoffs between different emotions. And the prefrontal cortex could jump between considering different options and check if any gains enough support to be acted upon, returning to cycle if none seem to get quite the clearcut support it ought to.
This makes a lot of sense from a neuroscience perspective, but as an approximation to rationality it is of course a total kludge.
This two-side bias appears to fit in nicely with the neuroscience of decisionmaking where anticipatory affect appears to be weighed together to decide wheter an action or option is “good enough” to act on. For example, in http://sds.hss.cmu.edu/media/pdfs/Loewenstein/knutsonetal_NeuralPredictors.pdf there seems to be an integration of positive reward in the nucleus accumbens linked to the value of the product and negative affect related to the price in the insula, while and medial prefrontal cortex apparently tracks the difference between them.
There is definitely room for a more complex decision system based on this kind of anticipatory emotional integration, since there might be more emotions than just good/bad—maybe some aspects of a choice could trigger curiosity (resulting in further information gathering), aggression (perhaps when the potential loss becomes very high and personal) or qualitative tradeoffs between different emotions. And the prefrontal cortex could jump between considering different options and check if any gains enough support to be acted upon, returning to cycle if none seem to get quite the clearcut support it ought to.
This makes a lot of sense from a neuroscience perspective, but as an approximation to rationality it is of course a total kludge.