I think they might be loss-leading to compete against the counterfactual of status-quo-bias, the not-using-a-model-at-all state of being. Once companies start to pay the cost to incorporate the LLMs into their workflows, I see no reason why OpenAI can’t just increase the price. I think this might happen by simply releasing a new improved model at a much higher price. If everyone is using and benefiting already from the old model, and the new one is clearly better, the higher price will be easier to justify as a good investment for businesses.
I think they might be loss-leading to compete against the counterfactual of status-quo-bias, the not-using-a-model-at-all state of being. Once companies start to pay the cost to incorporate the LLMs into their workflows, I see no reason why OpenAI can’t just increase the price. I think this might happen by simply releasing a new improved model at a much higher price. If everyone is using and benefiting already from the old model, and the new one is clearly better, the higher price will be easier to justify as a good investment for businesses.