The new CEO of Coca-Cola in the 1980s had a problem with his senior vice-presidents who thought the company was doing well because they had 45 percent of the soft drink market. He asked them, “What proportion of the liquid market—not just the soft drink market—do we have?” That turned out to be only two percent. The resulting change in the world view of the company led Coca-Cola to increase sales revenue by thirty-five times in just over ten years.
--Review of The Art of Choosing, by Sheena Iyengar
--Review of The Art of Choosing, by Sheena Iyengar
All liquids, not just drinks? …I wonder when Coca-Cola will start making liquid soaps, fuel, and lubricants.
One thing is for sure, Coca-Cola corp is definitely losing the overall fermion market to more streamlined business models.
That should be “Iyengar” with an i.
Thanks =)