I don’t have a reference at hand, but I recall hearing of a study where they gave the same sport drink to two groups of atletes and then measured their performances. Researchers told one group that they were testing a new, high quality super-duper sport drink, while they told the other group that it was a somewhat subpar product.
Guess what happened to the performances of the two groups?
Might be just placebo effect.
I don’t have a reference at hand, but I recall hearing of a study where they gave the same sport drink to two groups of atletes and then measured their performances. Researchers told one group that they were testing a new, high quality super-duper sport drink, while they told the other group that it was a somewhat subpar product. Guess what happened to the performances of the two groups?