There seems to be a body of evidence supporting the idea that positive statements require less cognitive load to process than negative statements. These are a couple of examples I could pull up:
I remember in a Tali Sharot talk, sorry I can’t remember the specific one, where she noted it was easier to get people to press a button at the right time when an incentive is offered than it is to dissuade people from pressing a button with a penalty. Which broadly seems corroborated by Skinnerian “Schedules of Reinforcement” research.
There seems to be a body of evidence supporting the idea that positive statements require less cognitive load to process than negative statements. These are a couple of examples I could pull up:
https://doi.org/10.1037/mac0000057
https://link.springer.com/article/10.1007/s10979-007-9103-y
I remember in a Tali Sharot talk, sorry I can’t remember the specific one, where she noted it was easier to get people to press a button at the right time when an incentive is offered than it is to dissuade people from pressing a button with a penalty. Which broadly seems corroborated by Skinnerian “Schedules of Reinforcement” research.