Typically, a conversion sticks because an organization provides value to its members.
People do get value from religion. The big two seem to be social conformity and fear of death, but there are others. The only atheist that I personally know who converted to Christianity got a wife out of the deal.
People do get value from religion. The big two seem to be social conformity and fear of death, but there are others. The only atheist that I personally know who converted to Christianity got a wife out of the deal.