(5.) is a goal, but not a task. Wishing to make the text exciting doesn’t help me to accomplish it.
(6.) Don’t be too brief (style of mathematical textbooks is certainly not an ideal to aspire to) and don’t make too many endnotes (they are intimidating).
(11.) I’d like to see concrete example of how to do it.
(12.) Presence of few “I could have said this” moments activates confirmation bias algorithms and actually keeps the reader happy and interested. A dark technique, but successful, the most when the reader thinks “this is the best formulation of what I was thinking all the time”.
Few comments to the rules:
(5.) is a goal, but not a task. Wishing to make the text exciting doesn’t help me to accomplish it.
(6.) Don’t be too brief (style of mathematical textbooks is certainly not an ideal to aspire to) and don’t make too many endnotes (they are intimidating).
(11.) I’d like to see concrete example of how to do it.
(12.) Presence of few “I could have said this” moments activates confirmation bias algorithms and actually keeps the reader happy and interested. A dark technique, but successful, the most when the reader thinks “this is the best formulation of what I was thinking all the time”.
(13.) Has been criticised a lot.
(14.) I am curious about the rationale behind this, and/or evidence that it works.
(15.) like no.5, not an algorithm to follow.
(23.) Why only improving verbs? Does it have something common with the dubious advice “write with nouns and verbs, not adjectives and adverbs”?