It’s like virtue and reputation (“honor”) were one thing at the time, and now they’re two things.
I almost wonder if the problem is less “people stopped caring about being truly-intrinsically-virtuous” and more: People stopped rationalizing their reputation-management as virtuous; which fed into a “it’s impractical and uncouth to care about virtue” cycle; which resulted in people having too many degrees of freedom, because it’s easier to rationalize arbitrary actions as practical than to rationalize arbitrary actions as virtuous.
Yeah, I was having similar thoughts.