At least in this case (celebrities and their largely unknown parents), I would predict the opposite. That is, people are more likely to be able to correctly answer “Who is Mary Lee Pfeiffer’s son?” than “Who is Tom Cruise’s mother?” Why? Because there are lots of terms / words / names that people can recognize passively but not produce. Since Mary Lee Pfeiffer is not very well known, I think Mary Lee Pfeiffer will be recognizable but not producable to lots of people. (Of people who know Mary Lee Pfeiffer in any sense, I think the fraction of people who can only recognize her name is high.) As another example, I think “Who was born in Ulm?” might be answered correctly by more people than “Where was Einstein born?”, even though “Einstein was born in Ulm” is a more common sentence for people to read than “Ulm is the city that Einstein was born in”.
If I had to run an experiment to test whether similar effects apply in humans, I’d probably try to find cases where A and B in and of themselves are equally salient but the association A → B is nonetheless more salient than the association B → A. The alphabet is an example of this (where the effect is already confirmed).
At least in this case (celebrities and their largely unknown parents), I would predict the opposite. That is, people are more likely to be able to correctly answer “Who is Mary Lee Pfeiffer’s son?” than “Who is Tom Cruise’s mother?” Why? Because there are lots of terms / words / names that people can recognize passively but not produce. Since Mary Lee Pfeiffer is not very well known, I think Mary Lee Pfeiffer will be recognizable but not producable to lots of people. (Of people who know Mary Lee Pfeiffer in any sense, I think the fraction of people who can only recognize her name is high.) As another example, I think “Who was born in Ulm?” might be answered correctly by more people than “Where was Einstein born?”, even though “Einstein was born in Ulm” is a more common sentence for people to read than “Ulm is the city that Einstein was born in”.
If I had to run an experiment to test whether similar effects apply in humans, I’d probably try to find cases where A and B in and of themselves are equally salient but the association A → B is nonetheless more salient than the association B → A. The alphabet is an example of this (where the effect is already confirmed).