I don’t think that putting in the guide was a very good idea. It’s the unfamiliarity that makes people click away, not any lack of straightforwardness. All that’s required is a line that says “just read downward and it will make sense” or something like that and people will figure it out on their own nearly 100% of the time.
Generally, this stuff needs to be formatted so that people don’t click away. It’s lame to be so similar to news articles but that doesn’t change the fact that it’s instrumentally convergent to prevent people from clicking away.
Contra: what pushed me away before isn’t that it wasn’t familiar but that I didn’t get the format even after trying several times. That guide seems fantastic, though unfortunately I don’t currently have the time to read the story.
I don’t think that putting in the guide was a very good idea. It’s the unfamiliarity that makes people click away, not any lack of straightforwardness. All that’s required is a line that says “just read downward and it will make sense” or something like that and people will figure it out on their own nearly 100% of the time.
Generally, this stuff needs to be formatted so that people don’t click away. It’s lame to be so similar to news articles but that doesn’t change the fact that it’s instrumentally convergent to prevent people from clicking away.
Contra: what pushed me away before isn’t that it wasn’t familiar but that I didn’t get the format even after trying several times. That guide seems fantastic, though unfortunately I don’t currently have the time to read the story.