Internet hosting platforms are responsible for ensuring indelible watermarks.
The bill requires that “Generative AI hosting platforms shall not make available a generative AI system that does not allow a GenAI provider, to the greatest extent possible and either directly providing functionality or making available the technology of a third-party vendor, to apply provenance data to content created or substantially modified by the system”
This means that sites running GenAI models need to allow the GenAI systems to implement their required watermarking, not that hosting providers (imgur, reddit, etc.) need to do so. Less obviously good, but still importantly, it also doesn’t require the GenAI hosting provider the ensure the watermark is indelible, just that they include watermarking via either the model, or a third-party tool, when possible.
The bill requires that “Generative AI hosting platforms shall not make available a generative AI system that does not allow a GenAI provider, to the greatest extent possible and either directly providing functionality or making available the technology of a third-party vendor, to apply provenance data to content created or substantially modified by the system”
This means that sites running GenAI models need to allow the GenAI systems to implement their required watermarking, not that hosting providers (imgur, reddit, etc.) need to do so. Less obviously good, but still importantly, it also doesn’t require the GenAI hosting provider the ensure the watermark is indelible, just that they include watermarking via either the model, or a third-party tool, when possible.