The package is opaque and apparently airtight plastic. This rarely corresponds with food I prefer to eat: if it’s opaque, it should be metal or paper, and if it’s plastic, it should let me see the food, or at least have a photorealistic picture of the food on it. I can override this preference if I want to, especially if I’m familiar with the food, but it makes me uncomfortable (I got slightly weirded out by buying Hood milk last week, which came in an opaque plastic container). I just went down my grocery list and expect to get everything on it in packages that meet these constraints, with the possible exception of milk (I might get Hood again) and the non-diastatic malt powder, which I have no idea how it comes but I’m informed by the Internet that I need it to make bagels.
Since most of the products on the website a colourless powder of one variety or another having pictures of them are not very illuminating. Like a picture of sugar doesn’t help you figure out whether it is sugar or salt. It is a website for people into sports that care about the precise chemicals they ingest, which visual inspection means very little.
Feel free to be weirded out about it, it is a little weird. The question is, is it a bad idea. Would you convince me to not buy it?
No, I wouldn’t convince you not to buy it. They’re my snobbish food heuristics, not yours; only me and the people I cook for need live with them. But all my food-related algorithms together are, I’m told, doing something right...
Out of curiousity, If they came in pill form would the same heuristics kick in?
I suppose I am trying to say I wouldn’t eat the stuff for pleasure, but because it gives me nutrients in a convenient form I stick it in the same category as vitamins.
If they came in pill form, then no, the opaque plastic would not be problematic. I prefer to avoid taking vast arrays of pills, though. I take iron because when I didn’t I was so anemic that I ought to have been fainting on a daily basis, and I take vitamin D because my M.D. uncle said I should; that’s all. But pills don’t take up space that I use for enjoyable food. I love food! I don’t want to replace it with displeasing things.
The package is opaque and apparently airtight plastic. This rarely corresponds with food I prefer to eat: if it’s opaque, it should be metal or paper, and if it’s plastic, it should let me see the food, or at least have a photorealistic picture of the food on it. I can override this preference if I want to, especially if I’m familiar with the food, but it makes me uncomfortable (I got slightly weirded out by buying Hood milk last week, which came in an opaque plastic container). I just went down my grocery list and expect to get everything on it in packages that meet these constraints, with the possible exception of milk (I might get Hood again) and the non-diastatic malt powder, which I have no idea how it comes but I’m informed by the Internet that I need it to make bagels.
This is a cultural bias that Hood is trying to fight. Light damages milk, but the public wants to see their milk when it’s sold in plastic.
What damage does light do to milk?
It damages both nutrition and flavor. article
Since most of the products on the website a colourless powder of one variety or another having pictures of them are not very illuminating. Like a picture of sugar doesn’t help you figure out whether it is sugar or salt. It is a website for people into sports that care about the precise chemicals they ingest, which visual inspection means very little.
Feel free to be weirded out about it, it is a little weird. The question is, is it a bad idea. Would you convince me to not buy it?
No, I wouldn’t convince you not to buy it. They’re my snobbish food heuristics, not yours; only me and the people I cook for need live with them. But all my food-related algorithms together are, I’m told, doing something right...
Out of curiousity, If they came in pill form would the same heuristics kick in?
I suppose I am trying to say I wouldn’t eat the stuff for pleasure, but because it gives me nutrients in a convenient form I stick it in the same category as vitamins.
If they came in pill form, then no, the opaque plastic would not be problematic. I prefer to avoid taking vast arrays of pills, though. I take iron because when I didn’t I was so anemic that I ought to have been fainting on a daily basis, and I take vitamin D because my M.D. uncle said I should; that’s all. But pills don’t take up space that I use for enjoyable food. I love food! I don’t want to replace it with displeasing things.