Analogically with the airlines, the current model should be the “economy class” barbecue, and there should be a new “business class” barbecue—extremely expensive, but without having to wait.
Preferably with some additional differences—sitting in a separate room, with pleasant music and paintings on the wall—to make it easy to rationalize (by both kinds of customers) it as “paying extra money for extra luxury” instead of “paying extra money for cutting in line”.
the current model should be the “economy class” barbecue, and there should be a new “business class” barbecue—extremely expensive, but without having to wait.
That model is used by Disneyworld and other theme parks. You can buy a regular ticket, or you can buy a premium pass which costs more but gives you the right to skip the lines at the attractions.
You can buy a regular ticket, or you can buy a premium pass which costs more but gives you the right to skip the lines at the attractions.
This isn’t actually the case at the Disney park in California (not familiar with anywhere else). There are different season passes, but the premium ones just let you get in on weekends and holiday days and what not.
They do have “fast passes” but those are available to anyone- you go to a kiosk and get an appointment to come back to the fast-pass line at some later time.
Legoland, for example, sells a Premium Play Pass which gives you “front-line benefits”. Universal sells the Express Pass which allows you to “skip the regular lines”.
Disney, I think, is more wary of PR problems, but still you can buy the (very expensive) “VIP tour” which, as I understand, will allow you to ignore all lines.
Analogically with the airlines, the current model should be the “economy class” barbecue, and there should be a new “business class” barbecue—extremely expensive, but without having to wait.
Preferably with some additional differences—sitting in a separate room, with pleasant music and paintings on the wall—to make it easy to rationalize (by both kinds of customers) it as “paying extra money for extra luxury” instead of “paying extra money for cutting in line”.
That model is used by Disneyworld and other theme parks. You can buy a regular ticket, or you can buy a premium pass which costs more but gives you the right to skip the lines at the attractions.
This isn’t actually the case at the Disney park in California (not familiar with anywhere else). There are different season passes, but the premium ones just let you get in on weekends and holiday days and what not.
They do have “fast passes” but those are available to anyone- you go to a kiosk and get an appointment to come back to the fast-pass line at some later time.
Legoland, for example, sells a Premium Play Pass which gives you “front-line benefits”. Universal sells the Express Pass which allows you to “skip the regular lines”.
Disney, I think, is more wary of PR problems, but still you can buy the (very expensive) “VIP tour” which, as I understand, will allow you to ignore all lines.