Customers prefer predictable prices. They don’t have to be constant.
E.g., if tickets for an event are $15 in advance and $25 at the door, and this is stated clearly up front, most customers are OK with that… we can plan early and save $10, or we can keep our options open and pay a premium for that privilege.
Customers prefer predictable prices. They don’t have to be constant.
E.g., if tickets for an event are $15 in advance and $25 at the door, and this is stated clearly up front, most customers are OK with that… we can plan early and save $10, or we can keep our options open and pay a premium for that privilege.