This can be unpacked into an alternative to the charisma theory.
Many people are looking for a reference person to tell them what to do. (This is generally consistent with the Jaynesian family of hypotheses.) High-agency people are unusually easy to refer to, because they reveal the kind of information that allows others to locate them. There’s sufficient excess demand that even if someone doesn’t issue any actual orders, if they seem to have agency, people will generalize from sparse data to try to construct a version of that person that tells them what to do.
This can be unpacked into an alternative to the charisma theory.
Many people are looking for a reference person to tell them what to do. (This is generally consistent with the Jaynesian family of hypotheses.) High-agency people are unusually easy to refer to, because they reveal the kind of information that allows others to locate them. There’s sufficient excess demand that even if someone doesn’t issue any actual orders, if they seem to have agency, people will generalize from sparse data to try to construct a version of that person that tells them what to do.
A more culturally central example than Vassar is Dr Fauci, who seems to have mostly reasonable opinions about COVID, but is worshipped by a lot of fanatics with crazy beliefs about COVID.
The charisma hypothesis describes this as a fundamental attribute of the person being worshipped, rather than a behavior of their worshippers.