Well, people like Thatcher or Reagan were popular—notably, with the masses—and they predate the shift that you are talking about.
In the US context that would imply that during the Clinton years the Republicans decided they needed to “appeal to those masses” and the result was the success of Bush Jr. That doesn’t look terribly persuasive to me—Bush wasn’t that appealing to the lower classes. The rightist rants for family values and against the degeneracy of the left were also pretty standard fare for more than a couple of decades.
In the UK context this means that after Tony Blair came to power the Tories decided they need more mass appeal and again, I don’t see much evidence for this suggestion. Just like Bush, Cameron was a fairly standard conservative leader.
Well, people like Thatcher or Reagan were popular—notably, with the masses—and they predate the shift that you are talking about.
In the US context that would imply that during the Clinton years the Republicans decided they needed to “appeal to those masses” and the result was the success of Bush Jr. That doesn’t look terribly persuasive to me—Bush wasn’t that appealing to the lower classes. The rightist rants for family values and against the degeneracy of the left were also pretty standard fare for more than a couple of decades.
In the UK context this means that after Tony Blair came to power the Tories decided they need more mass appeal and again, I don’t see much evidence for this suggestion. Just like Bush, Cameron was a fairly standard conservative leader.