What makes you think that journalists have more latitude to influence headlines in a way where they could take responsibility for the headline if they work at an outlet where journalists generally don’t write headlines but headlines are written by people who are better trained at writing headlines that get clicked a lot?
It’s a bit dated but https://skeptics.stackexchange.com/q/40251/196 gives you some overview over the state of affairs from 2017.
What makes you think that journalists have more latitude to influence headlines in a way where they could take responsibility for the headline if they work at an outlet where journalists generally don’t write headlines but headlines are written by people who are better trained at writing headlines that get clicked a lot?