In the end they do care about the fact that people buy, but the fact that marketers care about metrics like open rates suggest that it’s useful for them to have more information.
A lot of emails are send out as a form of content marketing where the goal of the company is to create a trusted relationship which can be later monetized. In those cases it’s not easy to measure the effects of an email on sales months down the road.
The fact that the marketing platforms have a spam score doesn’t mean that the spam score accurately captures the spamminess when it comes to how annoying the email is to customers.
In the end they do care about the fact that people buy, but the fact that marketers care about metrics like open rates suggest that it’s useful for them to have more information.
A lot of emails are send out as a form of content marketing where the goal of the company is to create a trusted relationship which can be later monetized. In those cases it’s not easy to measure the effects of an email on sales months down the road.
The fact that the marketing platforms have a spam score doesn’t mean that the spam score accurately captures the spamminess when it comes to how annoying the email is to customers.