I think you’re reacting against the impression that planning one’s reading isn’t fun. I imagine this is because most of us plan our duties but don’t plan our pleasures. I think that you could increase fun by optimizing, though. For example, I’ve found that book reviews don’t work for me, as far as choosing pleasure reading, so I no longer take recommendations from book reviews. That’s a very small example of deliberate “optimizing for fun,” and it does result in more fun.
I think you’re reacting against the impression that planning one’s reading isn’t fun. I imagine this is because most of us plan our duties but don’t plan our pleasures. I think that you could increase fun by optimizing, though. For example, I’ve found that book reviews don’t work for me, as far as choosing pleasure reading, so I no longer take recommendations from book reviews. That’s a very small example of deliberate “optimizing for fun,” and it does result in more fun.