I was thinking more about profit. If you create value but either 1) don’t capture it or 2) do so in a way that doesn’t exceed expenses (or maybe even 3) opportunity cost), that isn’t actually what you’re after, whereas the fire I am thinking of moreso as “the thing you’re after”, although admittedly not in a super concrete way, so I appreciate this conversation.
Thanks!
I was thinking more about profit. If you create value but either 1) don’t capture it or 2) do so in a way that doesn’t exceed expenses (or maybe even 3) opportunity cost), that isn’t actually what you’re after, whereas the fire I am thinking of moreso as “the thing you’re after”, although admittedly not in a super concrete way, so I appreciate this conversation.