When advertisements talk about percentage off, they’re providing two prices. The higher price is meant to anchor your judgment of the item’s value and your estimates of what other stores will charge, while the lower price is meant to seem cheap by comparison. However, the higher price is not required to be reasonable, and in fact, it usually isn’t; stores often mark items up to ridiculous prices just so they can bring them back down again with sales.
When advertisements talk about percentage off, they’re providing two prices. The higher price is meant to anchor your judgment of the item’s value and your estimates of what other stores will charge, while the lower price is meant to seem cheap by comparison. However, the higher price is not required to be reasonable, and in fact, it usually isn’t; stores often mark items up to ridiculous prices just so they can bring them back down again with sales.