To the extent that one buys $15 stuff way more often than $125 stuff, such a decision could make sense for reasons like these, but...
The same pattern was observed for both frequently and infrequently purchased items.
Oh. My.
(I myself used to have the same failure mode. What the hell, young army1987? If anything, after spending $120 I have $110 less than after spending $10, so the marginal utility of $5 should be larger in the former case. What the hell?)
To the extent that one buys $15 stuff way more often than $125 stuff, such a decision could make sense for reasons like these, but...
Oh. My.
(I myself used to have the same failure mode. What the hell, young army1987? If anything, after spending $120 I have $110 less than after spending $10, so the marginal utility of $5 should be larger in the former case. What the hell?)