I think he means the people recieving the money. As in, he isn’t as convinced that an internet ad is proof enough of changing behavior. (In fact, that reminds me of the education post about mis-stating what the right goal for evaluating grants should be.)
Keep a public donations page and list this there? Occasionally post about it on facebook?
What’s your goal in demonstrating?
I think he means the people recieving the money. As in, he isn’t as convinced that an internet ad is proof enough of changing behavior. (In fact, that reminds me of the education post about mis-stating what the right goal for evaluating grants should be.)