Stores don’t want to do this for the same reason they make prices that change frequently, are one cent off from round numbers, and are in the least legible font that is legally permissible. They want paying attention to prices to be inconvenient, because paying attention decreases spending and shifts that spending towards lower margin items.
Do you think this would decrease spending appreciably? I would be very surprised. (And if it doesn’t decrease spending, or only decreases it slightly, then getting a better rate from the card company is enough to motivate them.)
Stores don’t want to do this for the same reason they make prices that change frequently, are one cent off from round numbers, and are in the least legible font that is legally permissible. They want paying attention to prices to be inconvenient, because paying attention decreases spending and shifts that spending towards lower margin items.
Do you think this would decrease spending appreciably? I would be very surprised. (And if it doesn’t decrease spending, or only decreases it slightly, then getting a better rate from the card company is enough to motivate them.)
Right, they would certainly do it if you paid them enough (and lowering the fee is a form of payment); this is a reason why the price would be higher.