META: There is a good reason to assume that an punchy-sounding piece of advice will be more useful than a boring-sounding piece of advice: all other things being equal, the listener is usually more likely to have already heard the latter than the former. (Of course, “more likely” != “sure”, and also people often do forget advice they’ve already heard, so it’s not like boring advice is always useful; but the tone of this post appears to imply that punchyness and usefulness are not in fact positively correlated.)
Perhaps we should try to convey useful advice in punchy ways to make them more memorable, and to encourage people to spread them. Aphorisms are probably very popular and widely shared because they convey information which readers likely already know, but which hitherto had never been shared in such a witty, laconic way. Reading an aphorism prompts you to think, “Wow, this is true, and it is so eloquently expressed—funny how I didn’t think of saying it like this.” People tend to remember aphorisms better for that reason, and they also tend to share aphorisms more often with their friends, because they want to come across as witty themselves.
Wait, people are more likely to have heard boring advice than punchy advice? Why do you say that? I would have assumed the opposite (punchy advice is more interesting and therefore more likely to be repeated).
META: There is a good reason to assume that an punchy-sounding piece of advice will be more useful than a boring-sounding piece of advice: all other things being equal, the listener is usually more likely to have already heard the latter than the former. (Of course, “more likely” != “sure”, and also people often do forget advice they’ve already heard, so it’s not like boring advice is always useful; but the tone of this post appears to imply that punchyness and usefulness are not in fact positively correlated.)
Perhaps we should try to convey useful advice in punchy ways to make them more memorable, and to encourage people to spread them. Aphorisms are probably very popular and widely shared because they convey information which readers likely already know, but which hitherto had never been shared in such a witty, laconic way. Reading an aphorism prompts you to think, “Wow, this is true, and it is so eloquently expressed—funny how I didn’t think of saying it like this.” People tend to remember aphorisms better for that reason, and they also tend to share aphorisms more often with their friends, because they want to come across as witty themselves.
Wait, people are more likely to have heard boring advice than punchy advice? Why do you say that? I would have assumed the opposite (punchy advice is more interesting and therefore more likely to be repeated).
If few people have ever heard a given piece of advice, it doesn’t sound boring in the first place, does it?
So you’re saying “advice people have heard before is boring,” not “boring advice is likely to have been heard before”?
Yes, mostly.