Claim that expectation maximization decision theory is flawed. This doesn’t stop the procrastination. As long as your decision is purely based on the future, and your rational decision process is constant in time, you either immediately sell the company or never sell the company.
I don’t need to maximize the expected value of anything where I know I can get at least what I want. If I precommit to sell at $X or when the risk of failure in the next year goes above P%, that doesn’t mean the actor that sells at $X+1 “wins”: if we both got what we wanted, we both win. Likewise, Schrodinger doesn’t need to set the best possible record for cat survival; he just needs to keep one alive for the duration of the previous record +1 interval.
I don’t need to maximize the expected value of anything where I know I can get at least what I want. If I precommit to sell at $X or when the risk of failure in the next year goes above P%, that doesn’t mean the actor that sells at $X+1 “wins”: if we both got what we wanted, we both win. Likewise, Schrodinger doesn’t need to set the best possible record for cat survival; he just needs to keep one alive for the duration of the previous record +1 interval.