Yup, I agree with all that, and I think it is one of the reasons for (at least some instances of) loss aversion. I wonder whether there have been attempts to probe loss aversion in ways that get around this issue, maybe by asking subjects to compare scenarios that somehow both have the same overheads
Yup, I agree with all that, and I think it is one of the reasons for (at least some instances of) loss aversion. I wonder whether there have been attempts to probe loss aversion in ways that get around this issue, maybe by asking subjects to compare scenarios that somehow both have the same overheads