Cialdini’s book is mostly the third, with a little touch of the second.
And read by people who want to read the first ;)
And also who want to read the second or the third. But yes, of course, writing for one audience won’t stop others taking advantage.
I estimate that 95% of readers of Cialdini read it for business.
And read by people who want to read the first ;)
And also who want to read the second or the third. But yes, of course, writing for one audience won’t stop others taking advantage.
I estimate that 95% of readers of Cialdini read it for business.