The big websites make more money by selling ads directly than by selling them over a federated system. If you pay the New York Times directly for your ads and the New York Times writes a story that annoys you, you can call the New York Times to complain. On the other hand, if the New York Times wouldn’t sell ads directly but instead use some federated ad system, ad buyers couldn’t do that.
We currently don’t really have bands you have their own homepage where you can listen to the music of the band and the band makes money with selling ads.
There’s Apple News+ that gives you one paid subscription and then allows you to access a bunch of otherwise-paywalled websites.
The big websites make more money by selling ads directly than by selling them over a federated system. If you pay the New York Times directly for your ads and the New York Times writes a story that annoys you, you can call the New York Times to complain. On the other hand, if the New York Times wouldn’t sell ads directly but instead use some federated ad system, ad buyers couldn’t do that.
We currently don’t really have bands you have their own homepage where you can listen to the music of the band and the band makes money with selling ads.
There’s Apple News+ that gives you one paid subscription and then allows you to access a bunch of otherwise-paywalled websites.