The app concept would be difficult for a startup since you need to both introduce the truck and the app at the same time—it’s a two-sided market. An existing coffee company would have an easier time, since their customers already have the app; they just need to add the feature to the app and start sending out the trucks.
The app concept would be difficult for a startup since you need to both introduce the truck and the app at the same time—it’s a two-sided market. An existing coffee company would have an easier time, since their customers already have the app; they just need to add the feature to the app and start sending out the trucks.