Indeed, the customers might very plausibly reason that if the service was so important that they would be foolish to do without it, you wouldn’t be offering it for free.
Given that setting up backups on a Mac is so easy that, as I suggested in my quoted spiel, the customer could even do it themselves, this is not a very well-supported conclusion.
foot-in-the-door technique used to extract money from customers via some less obvious avenue.
Well, duh. You “extract” money from customers by the fact of them liking you, trusting you, and getting all their service done at your shop, and buying future things they need from you, also.
if they decide, right in your store, to buy a product which your store offers, they probably will buy it from you unless they’re being willfully perverse.
I think you underestimate how doggedly many people hunt for deals. I don’t even blame them; being a retail shop, my place of work sometimes couldn’t compete with mail-order houses on prices.
You’re right, though: if they decided then and there that they would buy the thing, the customers often in fact went ahead and bought it then and there.
But you might plausibly think “hmm, suspicious. I’ll wait to buy this until I can do some research.” Fine and well; that’s exactly what I’d do. Do the research. Buy the thing online. But dismissing the entire notion, based on the idea that “bah, he was just trying to sell me something”, is foolishness.
I think you underestimate how doggedly many people hunt for deals.
The customer is estimating the probability that the statement is a sales pitch. The fact that many people would hunt for deals affects the effectiveness of the sales pitch given that it is one, not the likelihood that the statement is a sales pitch in the first place. Those are two different things—it’s entirely possible that the statement is probably a sales pitch, but the sales pitch only catches 20% of the customers.
Yes; that comment was a response to your scenario whereby someone has already decided to purchase the item. You asserted that said person would then surely purchase it in the store, at the moment of the decision to purchase. I claimed that some people are too keen on getting a good deal to do that, opting instead to wait and buy it mail-order or online.
This is unrelated to the probability of my statements being a sales pitch.
Thus, a person might think: “Hmm, is this merely a sales pitch? Perhaps; but even if it is, and it succeeds in convincing me to buy a backup device, I might well still not buy it here and now, because I really want a good deal.” They might then conclude: “And so, given that the salesman knows this, and is nonetheless insistent that I should buy it — and is even encouraging me to buy it elsewhere if it’ll get me to buy it at all — I should take his words seriously; at least, seriously enough to look into it further.”
Given that setting up backups on a Mac is so easy that, as I suggested in my quoted spiel, the customer could even do it themselves, this is not a very well-supported conclusion.
Well, duh. You “extract” money from customers by the fact of them liking you, trusting you, and getting all their service done at your shop, and buying future things they need from you, also.
I think you underestimate how doggedly many people hunt for deals. I don’t even blame them; being a retail shop, my place of work sometimes couldn’t compete with mail-order houses on prices.
You’re right, though: if they decided then and there that they would buy the thing, the customers often in fact went ahead and bought it then and there.
But you might plausibly think “hmm, suspicious. I’ll wait to buy this until I can do some research.” Fine and well; that’s exactly what I’d do. Do the research. Buy the thing online. But dismissing the entire notion, based on the idea that “bah, he was just trying to sell me something”, is foolishness.
The customer is estimating the probability that the statement is a sales pitch. The fact that many people would hunt for deals affects the effectiveness of the sales pitch given that it is one, not the likelihood that the statement is a sales pitch in the first place. Those are two different things—it’s entirely possible that the statement is probably a sales pitch, but the sales pitch only catches 20% of the customers.
Yes; that comment was a response to your scenario whereby someone has already decided to purchase the item. You asserted that said person would then surely purchase it in the store, at the moment of the decision to purchase. I claimed that some people are too keen on getting a good deal to do that, opting instead to wait and buy it mail-order or online.
This is unrelated to the probability of my statements being a sales pitch.
Thus, a person might think: “Hmm, is this merely a sales pitch? Perhaps; but even if it is, and it succeeds in convincing me to buy a backup device, I might well still not buy it here and now, because I really want a good deal.” They might then conclude: “And so, given that the salesman knows this, and is nonetheless insistent that I should buy it — and is even encouraging me to buy it elsewhere if it’ll get me to buy it at all — I should take his words seriously; at least, seriously enough to look into it further.”