http://www.economist.com/node/18483423?story_id=18483423&CFID=160796263&CFTOKEN=71303356
After reading this, I’m seriously considering finding someplace online that sells those little Lacoste crocodiles and sewing them onto all my shirts. The power of logos appears to be ridiculous for the trivial outlay.
[LINK] Clothing as status signalling, logos and co-operation
http://www.economist.com/node/18483423?story_id=18483423&CFID=160796263&CFTOKEN=71303356
After reading this, I’m seriously considering finding someplace online that sells those little Lacoste crocodiles and sewing them onto all my shirts. The power of logos appears to be ridiculous for the trivial outlay.