Not invested either, but I thought its view of the future where, in general, people moved from owning transportation capital (cars) to one of an on demand use of transportation service seems to have some sense to it. Coupled with the move toward rental of personal assets while not used, like the AirBnB model it looks a bit better too (perhaps as a transition state...?)
That does seem to depend on more than merely the technical and financial aspect. I suspect there is also the whole cultural and social (and probably the legal liability and insurance aspects for the autonomous car) part that will need to shift to support that type of market shift.
Not sure if this is a move in the similar direction but one of the big car rental companies just launched (or will) a new service for longer term rental. Basically you can pay a monthly fee and drive most of the cars they offer. The market here seemed to be those that might want a difference car every few weeks (BMW this month, Audi next, any maybe Lexus a bit later...). In the back of my mind I cannot help be see some time of signaling motivation here and wonder just how long that lasts if everyone can do it—all the different cars you are seen driving no long signals any really type of status. Still, there are clearly some functional aspects that make it appealing over having to own multiple vehicles.
Not invested either, but I thought its view of the future where, in general, people moved from owning transportation capital (cars) to one of an on demand use of transportation service seems to have some sense to it. Coupled with the move toward rental of personal assets while not used, like the AirBnB model it looks a bit better too (perhaps as a transition state...?)
That does seem to depend on more than merely the technical and financial aspect. I suspect there is also the whole cultural and social (and probably the legal liability and insurance aspects for the autonomous car) part that will need to shift to support that type of market shift.
Not sure if this is a move in the similar direction but one of the big car rental companies just launched (or will) a new service for longer term rental. Basically you can pay a monthly fee and drive most of the cars they offer. The market here seemed to be those that might want a difference car every few weeks (BMW this month, Audi next, any maybe Lexus a bit later...). In the back of my mind I cannot help be see some time of signaling motivation here and wonder just how long that lasts if everyone can do it—all the different cars you are seen driving no long signals any really type of status. Still, there are clearly some functional aspects that make it appealing over having to own multiple vehicles.