I would probably characterise International Insights as cargo cult marketing, blindly following the Three-Ring Binder[1]. It says “advertise on the social networks” so, by golly, we’ll advertise on the social networks! etc.
They built the sticks-and-mud control tower and are doing the parade ground drill. The airplanes with cargo should arrive any time now.
[1] “You just have to find a sufficiently virulent business plan, condense it into a three-ring binder—its DNA—xerox it, and embed it in the fertile lining of a well-traveled highway, preferably one with a left-turn lane.”—Neil Stephenson, Snow Crash.
Actually, we do have some airplanes arriving, if we equate airplanes to getting the rationality message out there to broad audiences, which is the whole point of Intentional Insights. A clear example is the placement of the above article in Lifehack, where it has been shared over 1K times, or this presentation to a humanist community group in Columbus, or this article in Salon. Our Advisory Board has attracted experts in the field of judgment and decision-making, education, and social work. We are doing exactly what we set out to do, so I think we can reasonably state that the airplanes are arriving.
And yes, we are using a Three-Ring Binder used by self-improvement groups and marketing gurus. That’s the strategies we chose to follow in order to get rationality out to a broad audience. So we are not blindly following that model, but quite intentionally and agentively, using the kind of methods that will achieve our goals.
I would probably characterise International Insights as cargo cult marketing, blindly following the Three-Ring Binder[1]. It says “advertise on the social networks” so, by golly, we’ll advertise on the social networks! etc.
They built the sticks-and-mud control tower and are doing the parade ground drill. The airplanes with cargo should arrive any time now.
[1] “You just have to find a sufficiently virulent business plan, condense it into a three-ring binder—its DNA—xerox it, and embed it in the fertile lining of a well-traveled highway, preferably one with a left-turn lane.”—Neil Stephenson, Snow Crash.
Actually, we do have some airplanes arriving, if we equate airplanes to getting the rationality message out there to broad audiences, which is the whole point of Intentional Insights. A clear example is the placement of the above article in Lifehack, where it has been shared over 1K times, or this presentation to a humanist community group in Columbus, or this article in Salon. Our Advisory Board has attracted experts in the field of judgment and decision-making, education, and social work. We are doing exactly what we set out to do, so I think we can reasonably state that the airplanes are arriving.
And yes, we are using a Three-Ring Binder used by self-improvement groups and marketing gurus. That’s the strategies we chose to follow in order to get rationality out to a broad audience. So we are not blindly following that model, but quite intentionally and agentively, using the kind of methods that will achieve our goals.
Yeeeup.
I was giving him too much credit. He’s not intentionally bad at this, he’s -oblivious- to how bad he is at this.